PROJECTNike: All Points Between
CREATIVE DIRECTIONLeo Porto & Felipe Rocha
PROJECT ANIMATIONSFionn Breen
DESCRIPTIONNike Basketball Editorial is creating a series of docu-style features about famous basketball players and teams and their lives. The series will be called All Points Between. The brief was to develop the visual language and logo motion direction. The system should be tied to the concept of the series but flexible enough to translate over 6-8 unique series episodes. This direction is visualizing memories. They aren’t always linear or chronological. It starts with a grid that feels like it is trying to map things but it is overall not in a specific order and feels infinite.