PROJECTH&M Kids: Back to school campaign
CREATIVE DIRECTIONFelipe Rocha & Leo Porto
DESCRIPTIONPORTO ROCHA partnered with an ad agency for a pitch to create H&M’s Back to School Campaign for Summer 2020. H&M Kids has not had a point of view in their advertising and they wanted to change that with this campaign. The idea for the campaign is that H&M would feature young “Role models” instead of regular models and give them a platform to say what they believe in.